ErinaJade The Label

About Me

BOH Runway Production Coordinator & Stylist/ Dresser

ErinaJade_TheLabel was founded in 2019 by fashion designer Erina-Jade Wong, known professionally as Jade Wong.

Jade holds a Certificate II in Applied Fashion Design. She began her career as a warehouse retail sales assistant at Global Rags in Newcastle, eventually managing warehouse sales in Randwick, Sydney, while living near Bondi Beach. Her dedication led to another promotion, managing two stores in Melbourne, located in Elsternwick and Sorrento.

Motivated by Melbourne's dynamic fashion culture, Jade expanded her skills into runway production, styling, and event management.

During the pandemic, she ensured strict adherence to COVID-19 safety protocols backstage, prioritizing a safe environment for all involved.

MELBOURNE FASHION FESTIVAL RETURNS MARCH 2024

WATCH & SHOP THE UTOPIA RUNWAY

The Utopia Runway showcased fashion escapism at your fingertips. Featuring modern designers with pieces that are effortless and refined, Utopia is a chance to consider your new fashion reality. For the Festival’s first premium runway, we were immersed in a selection of 2023’s leading Australian contemporary designers featuring Aje, Nevenka, Acler, Van Der Kooij, Ginger & Smart, Leo Lin and Maara Collective. Modern dressing with vintage references, voluminous silhouettes and a true celebration of the feminine form. Click below to watch the runway highlights and shop your favourite pieces — with curated runway edits of each designer, we've made it easy for you to browse and shop the looks you love.

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